I just started my business and can’t afford a professional design yet. I’ve been told that there are a lot of great WordPress themes out there that I could use to get started. Where can I find a great WordPress theme?

A web presence has become a critical asset to any business, so it is good that you’re dedicated to trying to put your best foot forward, despite your limited resources. If you’ve started searching for themes, you probably already know that there are thousands and thousands of WordPress themes available to you. However, not all themes are created equal. We recently attended a WordPress Grand Rapids meet-up where they addressed this topic, so we’ll recap a couple of guidelines they had mentioned below. Read More

When I first started my business I made my own logo in MS Publisher. Now I’m thinking it is time for something more professional. Can you tell me about what I can expect during my logo design?

Hiring someone to design or redesign your logo can be a pretty overwhelming thing. In my experience a logo design is like a business owner’s baby, so it is a big step to trust someone to help you redesign it. Your logo will be a fixture in your business for years to come, so it makes sense that you will want to truly understand the process of designing it. Read More

Before I decide whether or not to get started on my project, would you be able to whip up a sample design so that I can get a better idea of what you can do for my project?

While we understand why it seems sensible to ask for a sample design, we really can’t do any work unless we’re contracted for the project. The industry term for sample work is called Spec Work, which basically means doing work without any guarantee of payment. There are a host of reasons we can’t perform spec work. We’ll talk about each below: Read More

I had my logo designed many years ago, and lately I’ve been wondering whether I should have it redesigned. How long does a logo usually last before it needs to be redesigned?

It’s great that you are taking the time to consider whether your logo and brand image needs to be updated. It is good to consider this from time-to-time, because you are correct that after a while, even great logos need updating. Thankfully the life of a logo tends to be much longer than the life of a website these days, so you won’t need to reconsider your logo near as often as you website. Read More

For many businesses, photography can be such an important part of putting your best foot forward. However, many people don’t take proper considerations before taking their photos. Here are a few things to consider for your shoot:

Professional photography makes a huge difference

I can’t tell you how many times I’ve heard clients say “I have a nice camera, I can take my own photos.” Unfortunately, what makes a great photo has very little to do with the equipment. What makes a fabulous photo is the consideration of composition, lighting, framing, angles and many other elements that take the skilled eye of an artist to capture. Read More