When Desert Springs Cancer Care came to us looking for a logo design for their new business, they were frustrated by their experience with the logo design process so far and were desperately hoping coming to us would be their last stop. After several unsatisfying options had been presented by another agency, they were looking for a designer who would listen to their ideas and help them create a logo that reflected the joy and comfort they worked to offer their patients, as they were undergoing the challenge of cancer treatment.
The concept
During our meeting with the Desert Springs team, they shared several ideas they had for the logo design. They explained how they were looking for the logo to somehow provide a visual reference to their name and to integrate colors that were warm and cheerful, just like the environment they hoped to create for their patients. The final solution features three water droplet icons formed into a small fountain. The fountain iconography represents the idea that Desert Springs works to help their clients find joy amidst the stress of their cancer treatments and new life after those treatments are completed.
The Desert Springs team was so pleased with the logo that they quickly hired us to design their business cards and stationery, and have also commissioned several logos for other ventures.
